every great brand has a story worth telling
PASTE is a boutique brand strategy and content studio by Zoe Yohn, designed for founders, creative businesses, and ambitious professionals who believe that the right story changes everything.
The story you tell is the business you build.
You know your brand is something special. But how do you put that knowing into meaningful messaging that makes people feel - and do - something?
That's where I come in.
I’m Zoe Yohn, and I work at the intersection of brand strategy, content, and storytelling, helping founders, brands, and businesses communicate with the kind of precision and confidence that builds real, lasting connection with their clients and customers.
Whether that means developing your full brand narrative, managing your social presence, or sitting with you for a day and cultivating the story you've never quite been able to articulate, I’ll help you clarify, define, and refine the core narrative that underpins everything you do.
This isn't about posting more. It's about saying something that matters, to the people who need to hear it, in a voice that's authentically yours.
Who I Work With
What I Do
Every engagement is different, but the shape of our work often looks something like this:
Brand Clarity Sprint
Not sure where to start?
Let’s meet for one focused working session to identify what your brand stands for, who it's for, and how to talk about it. Leave energized, inspired, and ready for even more.
Social Media Management & Content Creation
Full-service organic social.
Strategy, captions, assets, Reels, and channel management across Instagram, LinkedIn, and more. Handled with intention, and available as a monthly retainer.
Personal Brand Strategy Intensive
For founders who are the face of their work.
A deep-dive session that uncovers your story, defines your voice, and builds the personal brand narrative your business has been missing, giving you a framework to reach the right audience - over and over again.
1:1 Personal Brand Coaching
Six sessions. One goal: showing up with confidence and consistency.
We work through your content strategy, on-camera presence, and messaging, at your pace, in your voice.
Long-Term Brand Stewardship
Your dedicated creative partner.
Social media, website, email, and content is all managed under one roof, with a consistent voice and a deep understanding of where you're headed.
Brand Strategy Intensive
You have a brand. Now let's make it mean something.
A once-off consulting project that defines your positioning, sharpens your messaging, and gives you a framework to build from: the foundational story that makes everything else work.
“Zoe Yohn is one of the most talented marketing professionals I have had the pleasure of working with.”
— Cathal Burke, Director of Marketing, Cypher Capital Group
Ready to write your story?
Whether you're building something from scratch, repositioning something that's grown past its original identity, or simply trying to show up more consistently and confidently, I'd love to hear about what you're working on.