crafting language that feels like
belonging
PASTE is a boutique content and brand strategy studio for founders, creative businesses, and ambitious professionals who believe that the right words change everything.
Atmosphere in language
At PASTE Copy & Content, we cultivate a story that reflects who you are, with the aim of getting you to where you want to be.
We are storytellers who go beyond branding to craft a more meaningful messaging strategy that makes people feel - and do - something.
Through language, narrative, and nuance, we help founders, entrepreneurs, and brands become not just seen, but felt.
Who We Work With
Founders curious about how a personal brand can support hero projects
Executives and entrepreneurs with something important to say
Boutique brands with a strong sense of self
Coaches and consultants looking to expand their reach and base
Flexible workspaces and lifestyle-first coworking brands
Thought leaders and creative professionals creating a body of work
What We Do
Every engagement is different, but the shape of our work often looks something like this:
Foundational Brand Strategy
Before a word is written or a post is published, we figure out who you are, who you're for, and what makes you worth choosing. It’s the thinking that makes everything else work.
Personal Brand Strategy & Content
For founders, executives, and creative professionals who are the face of their work. We find your story, define your voice, and build the content system that puts you in front of the right people.
Social Media Management & Content Creation
From strategy to execution, we’ll develop your content calendar, write your captions, create your visual assets, shoot and edit your Reels, and manage your channels so your social presence feels intentional, not improvised.
Content Coaching & Editorial Direction
We work with you directly to find your on-camera voice, develop content ideas rooted in your genuine personality, and build the confidence to show up consistently. Just you, clearly and confidently.
Messaging Architecture
The full strategic framework: your positioning statement, key messages, audience-specific language, and the narrative threads that tie it all together. The document your whole team — or just you — can write from, consistently and confidently.
Long-Term Brand Stewardship
For the brands that want a long-term creative partner, not just a one-time project. Monthly retainers for social media, email, and content, handled with the same care as everything else.
“Zoe Yohn is one of the most talented marketing professionals I have had the pleasure of working with.”
— Cathal Burke, Director of Marketing, Cypher Capital Group
