what we do
What working with PASTE looks like
Every great brand starts with a story worth telling. Let's write yours.
I work with founders, executives, and brands who are ready to reach the right people, with a voice that’s unmistakably theirs. Whether you need a full brand strategy, help curating a personal brand that feels real, or support managing your social media long-term, I can’t wait to work with you.
Not Sure Where to Start?
Here's a simple way to think about it:
If you're not sure what your brand stands for or how to talk about it → Brand Clarity Sprint
If you're a soon-to-launch business that needs to stand out
→ Brand Strategy WorkshopIf you're a founder or executive who knows a personal brand is critical → Personal Brand Workshop
If you want ongoing support to show up and grow online
→ 1:1 CoachingIf you need someone to run your socials
→ Social Media ManagementIf you want a single partner across everything marketing and brand
→ Long-Term Brand Stewardship
Still not sure? Book a free 20-minute discovery call and let’s figure it out together.
If you've ever said, "I know what I do — I just can't seem to explain it," this is the place to start. In a single, focused half-day session, we work together to get to the heart of what your brand is, what it stands for, and how to tell its story with clarity and confidence for the people that matter most.
- Pre-session questionnaire and 20-min onboarding call
- 3.5–4 hour working session (virtual or in-person)
- Condensed Personal Brand Narrative (2–3 pages)
- Content Pillar Framework — 2 to 3 core themes with post ideas
- Platform Playbook for one primary platform
- Essential Bio Suite — 200-word and 50-word versions
- 15-Day Content Starter Kit written in your voice
Brand is so much more than your logo and colour palette. Your story is the strategic foundation that makes everything else work. Together, we work through your market positioning, messaging architecture, brand voice, and the narrative framework that holds everything together — producing a complete strategic document your whole organisation can write, speak, and make decisions from for years to come.
- Pre-session audit of brand presence and competitive landscape
- Full-day working session (6–7 hours, virtual or in-person)
- Brand Positioning and Mission Statement
- Audience Personas
- Voice & Tone Guidance
- Content Pillars and Platform Playbook
- Messaging Framework — taglines, language bank, elevator pitch
- Full Brand Strategy Document — designed PDF
People buy from people — and no one understands this better than the founders, executives, and entrepreneurs who are the face of their work. This dedicated full-day session goes deep on who you are, what you stand for, and the story that makes your work worth paying attention to. You leave with everything you need to show up with confidence — whether you're seeking investment, building a client base, or simply ready to stop saying "I know LinkedIn is important" and start posting.
- Comprehensive pre-session questionnaire
- 20-minute onboarding call
- Audit of your existing online presence
- 5 in-depth 1:1 personal brand working sessions
- Personal Brand Guidelines document
- 30-Day Content Starter Kit written in your voice
For the person who knows they need to be posting — and wants the support, accountability, and expertise to do it right. Over six dedicated 1:1 sessions, we work through your content strategy, messaging, and on-camera presence, empowering you to show up confidently as yourself across every platform. No scripts, no formulas — just meaningful support in finding the version of you that translates online.
- Six 60-minute 1:1 virtual coaching sessions
- Pre-programme questionnaire and goal-setting session
- Session notes and action points after every call
- Content review and written feedback between sessions
- Voice and messaging guidance throughout
- Personal content framework to use independently after the programme
For the brands that want one creative partner across everything — not a roster of contractors, not a revolving door of freelancers, but a single senior strategist who understands your brand and manages every aspect of how it shows up in the world. Social media, website copy, email marketing, and campaign support — all handled with a consistent voice, a long-term view, and genuine investment in your success. Retainers are built around your specific needs and reviewed every quarter. Current availability is limited.
- Full social media management and content creation
- Website copy management and updates
- Email marketing — strategy, copy, and deployment
- Campaign and launch support
- Quarterly brand and content strategy reviews
- Priority access and response times
- Monthly reporting across all channels
Full-scope, full-service organic social media management for brands that want to show up and get noticed — in a voice that actually sounds like them. I handle the strategy, the captions, the visual direction, the Reels, and the channel management, so your social presence feels intentional rather than improvised and you can focus on running your business.