I’m a copywriter and creative strategist with over 10 years’ experience crafting meaningful messaging for leading luxury real estate, hospitality and tech brands across US and EMEA markets.

Storytelling is what I do best. I hold MA degrees in both Irish Literature and Creative Writing from University College Dublin. From writing your foundational narrative to looking ahead to your next chapter, I understand the importance of your organization’s story.

I started PASTE in 2023, offering organizations a twist on traditional copywriting, content strategy and social media management. As a strategic thinker and curious creative, I get to the heart of what you need to communicate, creating a story for your brand with a lasting impact. PASTE goes beyond posting; we build partnerships based on excitement and respect to develop full-scale brand and comms strategies for your brand.

Whether you’re in the middle of a public brand re-positioning, targeting digital sales lead generation or building a brand for the first time, I’ll work with you to create copy that does what you need it to.