HOWDY.
I’m Zoe.

I’m a writer, content director, and brand strategist based in Denver, Colorado.

I have over 10 years' experience helping founders, solopreneurs, and ambitious brands across the US, UK, and Ireland find the story underneath their work, the starting point from which we build everything else.

With MA degrees in Anglo-Irish Literature and Creative Writing from University College Dublin, I came to brand strategy through storytelling, not the other way around. After nearly a decade building content strategy and brand messaging for leading hospitality and real estate brands across the US and Ireland, I understand what it takes to make a brand feel like something worth paying attention to. (Hint: it’s so much bigger than your logo or brand color palette.)

I launched Paste in 2021 to offer founders and growing brands a more intentional approach to brand, messaging, content, and social media. My work defines, refines, and clarifies what's already there: the particular story that makes you worth choosing. From there, I build a framework for consistent, confident communication.

Whether we're working together on a full brand strategy, a month of social content, or a single intensive day of clarity work, the question I'm always asking is: what is the truest, most compelling version of this story, and how do we make sure the right people hear it?

Let's Work Together

SERVICES

What I offer

The best place to begin. A single focused session that gets to the heart of what your brand is, what it stands for, and how to communicate it with confidence. Perfect for founders at the start, businesses at a crossroads, or anyone who has ever thought "I know what I do, I just can't seem to explain it." Available as a standalone session or as the natural first step into deeper work together.

Start here

A once-off project for businesses and brands building something that warrants attention. We work through your positioning, messaging architecture, and brand voice to create a complete strategic framework your whole organisation can write, speak, and make decisions from. For brands starting out, scaling up, or stepping into a new chapter.

Once-off

For founders, executives, and creative professionals who are the face of their work. Dedicated brand consulting that goes deep on who you are, what you stand for, and the story that makes your work worth paying attention to. You leave with a personal brand narrative, content direction, and a clear voice, ready to use immediately.

Founders

For the person who knows they need to show up and wants support doing it well. Over six sessions, we work through your content strategy, messaging, and on-camera presence, building the confidence and consistency to show up as yourself, across every platform. No formulas. No performance. Just you, more clearly, more often.

Coaching

Full-service organic social media management for brands that want to do more than show up. Strategy, captions, visual assets, Reels, and channel management, all handled with care and intention, so your social presence reflects the quality of what you actually do. Available as a monthly retainer across Instagram, LinkedIn, TikTok, Facebook, and Pinterest.

Retainer

For the brands that want one creative partner across everything. Social media, website, email, and content, all managed with a consistent voice and a genuine understanding of where you're headed. This is the most comprehensive way to work together, and the most rewarding. Enquire for current availability.

Long-term