HOWDY.
I’m Zoe.

I’m a writer, content director, and brand strategist based in Denver, Colorado.

I have over 10 years' experience helping founders, solopreneurs, and ambitious brands across the US, UK, and Ireland find the story underneath their work, the starting point from which we build everything else.

With MA degrees in Anglo-Irish Literature and Creative Writing from University College Dublin, I came to brand strategy through storytelling, not the other way around. After nearly a decade building content strategy and brand messaging for leading hospitality and real estate brands across the US and Ireland, I understand what it takes to make a brand feel like something worth paying attention to. (Hint: it’s so much bigger than your logo or brand color palette.)

I launched Paste in 2023 to offer founders and growing brands a more intentional approach to messaging, content, and social media. My work defines, refines, and clarifies what's already there: the particular story that makes you worth choosing. From there, I build a framework for consistent, confident communication.

Whether we're working together on a full brand strategy, a month of social content, or a single intensive day of clarity work, the question I'm always asking is: what is the truest, most compelling version of this story, and how do we make sure the right people hear it?

Let's Work Together

SERVICES

What we offer

Not sure where to start? This is it. A focused working session designed to cut through the noise and get to the core of what your brand is, what it stands for, and how to talk about it. Ideal for founders in early stages, businesses at a pivot point, or anyone who has ever said "I know what I do — I just don't know how to explain it." Available as a standalone session or as the entry point to longer-term work together.

Start here

The foundation everything else is built on. I work with founders and growing businesses to define their positioning, clarify their voice, and build a messaging framework that holds across every platform, campaign, and conversation. For brands that are starting out, scaling up, or simply ready to say something more true.

Strategy

A dedicated half-day or full-day working session for founders, executives, and creative professionals who are the face of their work. We go deep on who you are, what you do, who it's for, and the story that makes all of it worth paying attention to. You leave with a complete personal brand narrative, a content direction, and the clarity to build from there.

Founders

Full-service organic social media management for brands that want to show up consistently and well. From content strategy and caption writing to visual asset creation, Reels, and channel management — I handle the thinking and the execution, so your social presence feels intentional rather than improvised. Available as a monthly retainer across Instagram, LinkedIn, TikTok, Facebook, and Pinterest.

Retainer

For brands building a body of work beyond social — newsletters, blogs, thought leadership, Substack, and long-form content that earns attention over time. I develop the editorial strategy, maintain the voice, and make sure every piece of content is working toward something larger than the post itself.

Long-form

For the founders and professionals who know they need to show up on video — and haven't yet. We work together to find your on-camera voice, develop content ideas rooted in your genuine personality, and build the confidence to show up consistently. No scripts that sound like scripts. No personal branding formulas. Just you, more clearly.

Coaching

For the brands that want a long-term creative partner, not a one-time project. Monthly retainers built around your specific needs — social media, content, strategy, or a combination — handled with consistency, care, and a deep understanding of where you're headed. Enquire for current availability.

Long-term