TARRA, Brand Stewardship

Expanding the reach of Denver’s most beautifully designed workspace

The workspace landscape is ever evolving, which was certainly the case for Denver’s TARRA coworking hub. The brand’s successful launch as a women-centric work club for entrepreneurs and founders put the spot on the map — but the space needed a more cohesive, inclusive marketing strategy to better target other audiences that also valued having the right network and the right space to do important work.

Working directly with TARRA senior leadership, we took complete control of all marketing execution, including directing a full suite of new brand photography, updating and refining the TARRA website, optimizing email marketing automations and strategy, and reinvigorating TARRA’s social media to better align this brand with their ideal clientele.