Lisney.com Web Copy
A new website is a fresh start, even for a premier property company nearly 100 years in the making.
To launch the new lisney.com, I wrote high-impact, SEO copy for the entirety of the brand’s web presence, including Home Pages, About Us Page, effective landing pages, case studies, FAQs and more, all written to drive results in real time, search engine optimized.
About Us
For a traditional brand, new energy was needed to ensure continued growth. All About Us copy was written to brand standard and messaging, while infusing the text with take-action energy to drive lead gen from the next generation of property professionals, buyers and sellers.
Landing Pages
With over ten internal departments ranging from commercial investment to residential rentals, clarity was of utmost importance in communicating differing departmental services while keeping the confident group brand voice cohesive across landing pages.
Our History
Audience research told us that the brand’s history (spanning nearly a century of property services) resonated with web visitors, but we needed to upgrade our tone and style to make the Lisney story feel fresh. What resulted was a new tag-line for the brand story that has been used across digital ads, traditional print and more: “Opening Doors for Nearly a Century”.