Rebrand: Grafter

As a luxury workspace provider with locations across Dublin and London, Grafter needed branding that reflected its high-end amenities, second-to-none city centre locations and on-site concierge care. Along with updated lock-ups and website, brand tone and style was refreshed, blending sophistication, exclusivity and aspiration for a modern, accessible brand language.

The end result introduced Grafter to the workspace market as a truly unique provider, offering modern elegance and convenience to the office workday, while accounting for work-life-balance with after-hours dining, entertainment and wellness partnerships.

As part of this rebrand, all brand assets — including website, tag lines, brochures, social media content, brand video, email copy, product descriptions and internal comms — were updated.