Brand Launch: Sotheby’s International Realty

To make its entrance into the Irish market, Sotheby’s International Realty partnered with a historic Irish estate agency - Lisney. Messaging would be key to a successful introduction, balancing the renowned Sotheby’s International Realty name with Lisney’s 85-year-success-story across the Irish residential market.

This campaign focused on the core elements both brands shared: market expertise and unparalleled customer service. As one of the world’s best known names in luxury auctioneering and real estate, Sotheby’s International Realty brought global recognition to Lisney’s exceptional local expertise. The result was a campaign tagline that become the calling card of this historic partnership: Local Knowledge, Worldwide Reach.

Social media content, traditional print advertisements, press release and new web copy were all written as part of this brand launch.